Analyse | Target | Activate
We link Online Device data to People and their associated offline attributes.
Designed by Data
Introduction
“We link Online Device data (mobile advertising ID’s) to People and their associated offline attributes (property ownership, income, buying habits etc).
We publish our data into LinkLake™ for analytics, segmentation, & marketing activation across digital platforms.“
Michael Peel – Chief Technical Officer
Lightspeed – LinkLake™
Mobile Data Analysis
DigiFish ‘LightSpeed’ is a revolutionary new approach to customer analysis for business.
Track and trace people through space and time, through real time people movement data. Published in LinkLake and interactive mapping platform. Identify location movement insights, unique leads, and competitor analysis.
Million
Mobile Devices
Monthly
Billion
Movement Records
Monthly
Data Integrity – LinkLake™
Privacy & Security by Design
Consumers
DigiFish Approach
DigiFish as part of its core ISO 27001 Information Security Management System compliance considers the Consumer as an ‘Interested Party’ in its business operations. As such they have legal and consideration rights in the handling, storage, use and disclosure of their information by DigiFish. We therefore have designed our Information Security Compliance and Privacy Compliance program to protect the Consumer as an Interested Party.
Privacy at Source
Contractual Warranty
Contributors contractually warrant that all data supplied is compliant in respect of the Australian Privacy Act 1988 and any data Use Case. In addition, Use Case compliance is required for GDPR – Europe’s General Data Protection Regulations, CCPA – California Consumer Privacy Act and Cross Boarder Data Protection.
Compliance
Contributor Audits
DigiFish performs Contributor onboarding and annual audits of its Contributors by contributed dataset. A detailed audit is performed ensuring all aspects of data collection compliance standards are me and all proposed data Use Case compliance has been given by the Consumer.
Opt-Out
Up and Down Stream Loop
DigiFish has in place an up and down stream opt-out process enabling a Consumer to enter a data flow process at any point from point of collection with the Contributor to end use with the End User and request that all parties in the data flow be informed and comply with an opt-out request.
Self Serve – LinkLake™
Data Ingestion
For those clients who seek to have 100 % control of data sourcing, ingestion, analytics and activation channels DigiFish provides its dataset as a monthly data extract supplied to your specification to be ingested into your platform of choice.
Typically, you’re are a Tier 1 / 2 business with a large marketing analytics and activation team. You have a sophisticated data platform , marketing strategy and multi-touch multi-channel activation path set.
Platform as a Service
DigiFish provides clients with a full Platform as a Service populated with the LinkLake dataset.
The DigiFish LinkLake platform lets you upload and mange your customer base, perform data enhancement by matching to LinkLake , perform targeting analysis and activate campaigns through multiple communication channels on multiple channel types.
Typically, you’re are a Tier 2 / 3 business with a seeking a sophisticated data analytics, modeling and activation platform to implement your marketing strategy and multi-touch multi-channel activation path set.
What LinkLake™ Ingests
MAIDs – 18 million monthly
Mobile Advertising Device IDs collected from phones and tablets
Movement – 4+ billion monthly
Location data x/y collected with the MAIDS (Mobile Advertising ID’s)
Consumers – 16 million
Australian Consumer file with associated contact details addressed, mobiles and emails
Attributes – over 700+
Consumer attributes across lifestyle, wealth status, grocery bucket and discretional spend
Get Started with
DigiFish & LinkLake
Analyse | Target | Activate